Smartfluence, a New York-based leading SaaS influencer marketing platform, announced that it raised $2.15 million in a seed funding round led by PACA Ventures.
The funding will be used to accelerate customer expansion and enhance Smartfluence's proprietary influencer automation software – building integrated influencer relationship management and e-commerce platform support.
Ira Lubert and Jo Webber, both principals at PACA Ventures, will be joining Smartfluence's board of directors.
Company: Smartfluence, Inc.
Round: Seed Round
Funding Month: Aug 2022
Lead Investors: PACA Ventures
Company Website: https://www.smartfluence.io/
Software Category: Influencer Automation Software
About the Company: Founded in 2018, Smartfluence, is a creator discovery and management platform that enables brands to find the right influencers for their brand using machine learning and artificial intelligence. The Smartfluence platform enables brands to discover, authenticate, and connect with millions of influencers with the click of a few buttons. Its platform allows brands to address problems such as influencers with fake followers, scaling your influencer marketing program, utilizing predictive campaign analytics, and tracking the performance of your influencer marketing campaigns. Smartfluence is positioned as the leading player in key industries including luxury apparel, pets, and beauty & cosmetics. Smartfluence's customers range from e-commerce stores to enterprises looking to scale their influencer discovery.