Smarter Sorting Raises $7 Million in Series A  

by Kay Aloha Villamor in August 9th, 2022

Smarter Sorting, an AUSTIN, Texas and BOULDER, Colo.-based product intelligence platform that helps retailers and CPG brands reduce waste and improve environmental outcomes, announced that it closed $7 million in funding from Regeneration.VC.

This capital comes as an extension to the recent $25M investment round led by G2 Venture Partners earlier this year.

The company will use this additional investment to further build out its team, digital products, and data platform - ensuring consumer products stocked on retailers' shelves move quickly, compliantly, and safely throughout the supply chain. 

Company: Waste Repurposing International, Inc. 

Raised: $7.0M

Round: Series A

Funding Month: Aug 2022

Lead Investors: Regeneration.VC

Additional Investors: 

Company Website:

Software Category: Product Intelligence

About the Company: Smarter Sorting is the Product Intelligence provider, pairing cutting-edge technology with a vision for a more sustainable future. Smarter Sorting helps companies make, market, and move consumer products better. The company's customers use its Product Intelligence Platform to gain product insights and identify how to best handle regulated consumer products across the supply chain to remain compliant, avoid fines and reduce their environmental impact. Awards for innovation, impact, and employee experience include Fast Company Most Innovative Companies, Built-in Best Place to Work, Real Leader Impact Award, and SEAL Sustainable Innovation Award. Smarter Sorting is an Unreasonable Impact company. Based in Boulder, Colo., Austin, Texas, and Los Angeles.


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