Silverpush, a Singapore-based provider of advertising technology solutions for brands and agencies, raised $12 million in a Series C funding round led by JM Finance PE.
The company plans to deploy the capital to triple its headcount, accelerate inorganic growth, and strengthen its product roadmap.
Hitesh Chawla, CEO of Silverpush, said, " Brands need technologies like contextual advertising that target the right audience without relying on third-party cookies. After seeing significant global expansion, we've focused our efforts on making similar advancements in the United States."
Silverpush, a contextual solution provider, helps brands and advertisers transition to a cookieless future through its proprietary AI platform.
Company: SilverEdge Technologies Pvt. Ltd
Round: Series C
Funding Month: November 2022
Lead Investors: JM Finance PE
Company Website: https://www.silverpush.co/
Software Category: AdTech Solutions
About the Company: Founded in 2012 by Hitesh Chawla, Silverpush is an advertising technology company that helps brands globally to understand and reach their customers. It uses human-augmented AI technology for contextual video-level targeting, ensuring content-aligned ad placement, brand safety, and custom brand suitability that is unique to each brand. The goal is to help brands and agencies target relevant audiences without meddling with their privacy. The company has worked with Ford, Nestle, Coca-Cola, Samsung, etc. Silverpush operates in 10+ countries across Southeast Asia, the Middle East, Africa, the USA, the UK, and India. Its mission is to offer data-driven solutions to complex client problems, using cutting-edge technology.