Shopstory, a Vienna, Austria-based startup provider of smart online store marketing software, raised €2 million in equity.
SaaS Investors
The investments came from aws Gründungsfonds, Calm/Storm, tecnet equity, and startup300. Notable business angels and investors include Patrick Pöschl (Co-Founder of Scalable Capital), Johannes Braith (Founder of Storebox), and Hansi Hansmann.
Shopstory attracted several new investors, such as Sander van de Rijdt and Ibrahim Imam (founders of PlanRadar), Michael Innerebner (former VW and Audi manager), Saad Wohlgenannt (Co-Founder of Coinpanion), Leonard Quack (Co-Founder of vergleich.org), Kai Hesselmann (DealCircle), and the Schütz Family Office.
aws Gründungsfonds, an Austrian venture capital fund with a fund volume of around €70 million. It is a seed investor that supports startups in the B2B software, life sciences, and green tech sectors.
Calm/Storm Ventures is a founder network and boutique venture capital firm that invests in solutions improving health and wellbeing.
tecnet equity is an Austrian venture capital fund investing in innovative high-tech companies with the potential for significant growth.
Startup300 is a venture capital firm based in Linz, Austria. The firm is involved in building and operating an ecosystem for the success of start-ups. The company provides consulting and investing services, and spaces and arranges several events for start-ups.
Shopstory Use of Funds
The company will use the fresh funds to expand into the European market and further develop a new product set to launch in a few weeks.
About Shopstory
The fresh capital will be used primarily for further expansion in the European market and for the development of the new product, which will be launched in a few weeks.
The upcoming product, called "Shopstory Flowbuilder" (previously known under the code name "Project Pulse"), is designed to automate repetitive processes in e-commerce marketing. It enables e-commerce marketers to create and customize workflows using drag-and-drop functionality. Both pre-made and user-generated flows will be available on a no-code platform.
About Shopstory
Shopstory was founded in 2020 by Sebastian Schwelle and Robert Böhm with the goal of helping small and medium-sized e-commerce businesses build a profitable business model and have a better chance in a highly competitive market. Shopstory is an AI-based online shop marketing software that helps eCommerce businesses optimize their advertising campaigns and drive more traffic to their online stores. Currently, Shopstory provides a no-code platform that enables online stores to automate processes that actually deliver performance.
Funding Details
Company: Shopstory GmbH
Raised: €2.0M
Round: Unknown
Funding Month: October 2023
Lead Investors: aws Gründungsfonds, Calm/Storm, tecnet equity, and startup300
Additional Investors: Patrick Pöschl, Johannes Braith, Hansi Hansmann, Sander van de Rijdt and Ibrahim Imam, Michael Innerebner, Saad Wohlgenannt, Leonard Quack, Kai Hesselmann, and the Schütz Family Office
Company Website: https://en.shopstory.ai/
Software Category: AI-based Online Shop Marketing Software
Source: https://www.eu-startups.com/2023/10/lower-austrian-startup-shopstory-raises-e2-million-to-make-e-commerce-marketing-flow/