Shop Circle, a London, UK–based AI-driven software group, has extended its Series B round to $100 million, combining $60 million in equity with strategic financing. 

Investors 

The round was led by Nextalia Ventures, with participation from Primo Capital, CDP Venture Capital (Digital Transition Fund), 645 Select Fund, FNDX, FG2 Capital, and several entrepreneurial family offices. 

Nextalia Ventures is an Italian venture capital fund managed by the asset management firm Nextalia SGR. The fund focuses on later-stage, early-growth, and mid-growth investments in technology companies across Italy, Europe, and the United States. Nextalia manages over $2.3 billion in assets across private equity, venture capital, and private debt. 

Shop Circle Use of Funds 

The company will use the new capital to support M&A expansion and accelerate AI integration across Shop Circle’s software portfolio. 

About Shop Circle 

Shop Circle is building an AI-driven software group with a portfolio of high-performing B2B products powering the digital infrastructure of today’s enterprises. Its tools drive engagement and conversion while improving internal operations, spanning both the interaction and efficiency layers of the modern software stack. Shop Circle focuses on scalable, operationally critical software and is expanding its enterprise offering through targeted acquisitions and disciplined execution across product innovation, AI, and go-to-market. 

Funding Details 

Company: Shop Circle Ltd. 

Raised: $100.0M 

Round: Series B Extension 

Funding Date: September 2025 

Lead Investor: Nextalia Ventures 

Additional Investors: Primo Capital, CDP Venture Capital (Digital Transition Fund), 645 Select Fund, FNDX, FG2 Capital, entrepreneurial family offices 

Company Website: https://www.shopcircle.co/  

Software Category: Enterprise Software / AI-Powered Software Platform 

Source: https://shopcircle.co/blogs/news/series-b-extension