Sett, a Tel Aviv, Israel–based AI-driven platform focused on transforming user acquisition (UA) for mobile gaming, has raised $30 million in Series B funding.
Investors
The round was led by Greenfield Partners, with participation from F2 Venture Capital, Bessemer Venture Partners, and Ben Feder, bringing Sett's total funding to $57 million.
Greenfield Partners is an investment firm specializing in early growth-stage technology companies, particularly those bridging the Israeli and global ecosystems. The firm manages over $1 billion in assets, with an investment strategy focused on Series B and C rounds in high-conviction sectors across cybersecurity, enterprise SaaS, and cloud infrastructure. Greenfield primarily operates out of offices in Tel Aviv and New York.
Sett Use of Funds
The company plans to use the funding to expand its R&D, product, and go-to-market teams, while continuing to develop its agent-based platform.
About Sett
Led by CEO Amit Carmi, Sett develops an AI agent–based platform designed to automate and optimize user acquisition and marketing operations for gaming companies. Founded in 2023, the platform continuously improves by leveraging performance data from each campaign to refine future outputs. Its technology enables the creation of data-driven marketing content, including playable and video ads. Headquartered in Tel Aviv, Israel, Sett serves major clients, including Zynga, Playtika, and Papaya Gaming.
Funding Details
Company: Sett
Raised: $30.0M
Round: Series B
Funding Date: March 2026
Lead Investor: Greenfield Partners
Additional Investors: F2 Venture Capital, Bessemer Venture Partners, Ben Feder
Company Website: https://www.sett.ai/
Software Category: AI Marketing Automation Platform / Agent-Based User Acquisition
Source: https://www.sett.ai/content/sett-raises-series-b-57m-total-funding/