SegmentStream, a London, England -based predictive ad-tracking startup, raised $2.7 million in seed funding to try to solve the headaches of online marketers struggling to find a way forward without the assistance of third-party cookies.

The round was led by Fort Ross Ventures, with participation from OKS Group and several angel investors, including Liad Agmon of Dynamic Yield Inc. and Ragnar Sass, Martin Henk, and Martin Tajur of Pipedrive Ltd.

SegmentStream, which has 30 employees spread across five countries, this funding round will help it to double its headcount as it looks to expand the reach of its product.

Company: SegmentStream Ltd. 

Raised: $2.7M

Round: Seed Round

Funding Month: February 2022

Lead Investors: Fort Ross Ventures

Additional Investors: OKS Group, Liad Agmon, Ragnar Sass, Martin Henk, and Martin Tajur

Company Website: https://segmentstream.com/

Software Category: AI-driven multi-touch behavioral attribution

About the Company: Founded in 2018, SegmentStream is a data intelligence platform that helps unify data from various data sources into your data warehouse and apply advanced analytics and attribution. The mission of SegmenStream is to help companies get the maximum value from their data by providing them with an innovative platform that covers every aspect of data-driven marketing, from data collection to activation. The SegmentStream platform has earned the trust of over 50 leading enterprises including United Colors of Benetton, New Balance, Nespresso, MyToys, Eventim, and many others.

Source: https://siliconangle.com/2022/02/04/predictive-ad-tracking-startup-segmentstream-raises-2-7m-seed-funding/