Scrunch AI, a Salt Lake City, UT-based company helping brands understand and improve how they appear in AI search, has raised $15 million in Series A funding.
Investors
The round was led by Decibel, with participation from Mayfield, Homebrew, and other strategic investors.
Decibel is an early-stage venture capital firm founded in 2019 in partnership with Cisco. It primarily invests in Seed to Series B enterprise software startups, especially in areas such as developer tools, AI/ML infrastructure, and cybersecurity.
Scrunch AI Use of Funds
The company will use the funding to enhance and deploy its Agent Experience Platform (AXP), enabling brands to deliver optimized content for AI crawlers and agents.
About Scrunch AI
Scrunch AI is an brand monitoring and optimization platform that empowers businesses to understand and optimize their presence in AI search. The platform offers a comprehensive suite of tools to assess competitive positioning, identify content gaps, and optimize websites for AI search and retrieval—ensuring brands remain relevant in the evolving AI landscape. Through its Agent Experience Platform (AXP), Scrunch builds parallel websites specifically optimized for AI agents, allowing companies to maintain traditional sites for human users while enhancing machine readability.
Funding Details
Company: Scrunch AI
Raised: $15.0M
Round: Series A
Funding Date: July 2025
Lead Investor: Decibel
Additional Investors: Mayfield, Homebrew, and other strategic investors
Company Website: https://scrunchai.com/
Software Category: AI Search Optimization / Agent Experience Platform
Source: https://www.prnewswire.com/news-releases/scrunch-ai-raises-15-million-series-a-to-rebuild-the-internet-for-ai-consumption-302510915.html