Salesfire, a Middlesbrough, UK-based company that provides eCommerce solutions, has raised £2.75 million in funding. 

Investors 

The investment was from NPIF II – Mercia Equity Finance, part of the Northern Powerhouse Investment Fund II, brings Salesfire’s total funding to over £5 million.  

The Northern Powerhouse Investment Fund, supported by the European Regional Development Fund, provides commercially focused finance through Microfinance, Debt, and Equity Finance funds. Established in November 2014, its mission is to improve finance markets for smaller businesses, enabling them to prosper, grow, and support UK economic activity. 

Salesfire Use of Funds 

This investment will support Salesfire’s integration of advanced AI technology.

About Salesfire 

Founded in 2017 by Rich Himsworth, Salesfire provides retailers with data-driven, intelligent customer journey optimization solutions that guide online shoppers through the buying process and retain them within the ecosystem. Its software personalizes the customer experience and enhances conversion rates, serving over 700 brands including Hamleys and Moss Bros. 

Funding Details 

Company: Salesfire Limited 

Raised: £2.75M 

Round: Unknown 

Funding Date: November 2024 

Investor: NPIF II – Mercia Equity Finance 

Company Website: https://www.salesfire.co.uk/  

Software Category: E-commerce Solutions 

Source: Pauline Rawsterne, PR Agent - Turquoise PR