SafeSize Raises €14 Million in Series B

by Kay Aloha Villamor in April 24th, 2023

SafeSize, a Netherlands-based retail tech company that offers personalized shoe and insole recommendations, raised €14 million in Series B funding.

The investment comes from Phaistos Investment Fund and existing investors Convent Capital and 3TS Capital Partners.

The funds will be used to expand its global presence, particularly in the United States, and facilitate its growth in the Asia-Pacific region. Additionally, SafeSize will channel the funds toward technological innovation and scale up its product offering by leveraging 5G connectivity.

“The new funding round enables us to accelerate our journey towards our mission to transform the way shoes are produced, sold, and discarded around the world. I’m thankful to our super-talented team and our amazing partners for the journey so far,” says SafeSize Founder & CEO Angelos Stavrakis.

Company: SafeSize B.V.

Raised: €14.0M

Round: Series B

Funding Month: March 2023

Lead Investors: 

Additional Investors: Phaistos Investment Fund, Convent Capital, and 3TS Capital Partners

Company Website:

Software Category: 3D Foot Scanner

About the Company: Founded by Angelos Stavrakis, SafeSize has developed a new way for footwear retailers to provide their customers with personalized shoe recommendations. Through its proprietary technology powered by AI, it matches consumers’ 3D foot data and personal preferences with the world’s largest shoe database to provide highly accurate and personalized shoe recommendations in a few seconds. Consequently, SafeSize helps brands increase conversion, drive sales, build customer satisfaction, capture valuable data, and at the same time, reduce returns. The company works with the largest retailers in the footwear industry today, such as INTERSPORT, Decathlon, Sports Direct, HOKA, New Balance, Skechers, Super Sports Xebio, CCC, and Marks & Spencer. With offices in the Netherlands, Slovenia, Greece, and China, and most recently expanding its operations in Australia and New Zealand, SafeSize has helped more than 20M consumers in 50 countries find the perfect fitting shoes. 


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