Rupyz, a Gurgaon, India-based SaaS platform facilitating B2B commerce and omnichannel distribution for FMCG and consumer brands, raised $1.2 million in seed funding.
SaaS Investors
The round was led by Merak Ventures and joined by angel investors.
Founded in 2022, Merak Ventures is an early-stage VC firm that focuses on B2B and emerging technologies companies operating in climate tech, insurtech, SaaS, life sciences, and creator economy sectors.
About Rupyz
Founded by Dhaval Radia, Gourav Gupta, Akshay Gupta, and Palash Lunia, Rupyz is an omnichannel distribution for FMCG and consumer brands. The SaaS platform is designed for B2B e-commerce, helping brands expand both their physical and digital distribution channels. The company focuses on distribution-led B2B businesses, especially in the food, FMCG, personal care, and lifestyle sectors. Rupyz connects over 85 brands, 6,500 distributors, and 250,000 retailers across India.
Funding Details
Company: Rupyz Fintech Private Limited
Raised: $1.2M
Round: Seed Round
Funding Month: February 2024
Lead Investors: Merak Ventures
Additional Investors:
Company Website: https://rupyz.com/
Software Category: B2B Commerce and Omnichannel
Source: https://www.entrepreneur.com/en-in/entrepreneurs/merak-ventures-makes-their-first-investment-in-b2b-commerce/469247