Rox Raises $100M Series B at $1.3B Valuation

Rox, an artificial intelligence startup based in the United States, has raised $100 million in Series B funding, bringing its total valuation to $1.3 billion. The company develops AI-powered agents designed to automate customer relationship management and commercial workflows to compete with traditional enterprise software incumbents.

Investors

The funding round was co-led by General Catalyst and March Capital. Returning investors Sequoia and GV participated in the round, alongside new investor Prosperity7.

Rox Use of Funds

The company plans to use the new capital to accelerate its AI research and product development efforts. Additionally, Rox intends to expand its U.S. sales, marketing, and commercial teams fivefold over the coming year.

About Rox

Founded by Ishan Mukherjee, Shriram Sridharan, Diogo Ribeiro, and Christopher Ré, Rox aims to transform enterprise software by deploying autonomous agents that research accounts, prioritize leads, and handle outreach. By building its platform on a fresh codebase optimized for large language models, the company seeks to reduce the administrative burden on sales teams and modernize customer-facing commercial operations.

Funding Details

Company Website: https://rox.com

Company: Rox
Raised: $100M
Round: Series B
Funding Date: November 11, 2026
Lead Investor: General Catalyst, March Capital
Additional Investors: Sequoia, GV, Prosperity7
Software Category: Artificial Intelligence/CRM
Source: https://fortune.com/2026/11/11/rox-series-b-100-million-funding-take-on-salesforce/