Rita Personal Data, an Amsterdam-based data startup, announced that it raised €1 million in a pre-Seed round of funding led by Pitchdrive VC.
Angel investors, including Felix Van de Maele (co-founder of Collibra) and Hristo Borisov (co-founder of Payhawk), and other undisclosed angel investors, also participated.
The funding will enable it to expand the team, roll out its blockchain-based tech infrastructure and scale its user base.
Company: Rita Personal Data BV
Funding Month: April 2022
Lead Investors: Pitchdrive VC
Additional Investors: Felix Van de Maele and Hristo Borisov
Company Website:https://ritaperso naldata.com/
Software Category: Personal Data
About the Company: Founded in 2020 by John Arts and Guglielmo Schenardi, business graduates from Belgium and Italy respectively. Rita is a personal data service, giving users ownership and control of their data by leveraging edge computing and the GDPR. The company aims to make data work for everyone by democratizing the data landscape. The startup has built a mobile app that allows people to view, understand and control their data. Rita’s app allows users to track their data in a dashboard showing how much money the data is worth, how companies target them, which ads they have clicked on, and their level of data safety. With the platform, users can ask companies to remove their data by exercising their GDPR rights. Currently, the startup employs six people from six different nationalities and has 55,000 active users. Existing advisors include top privacy and growth executives from Paypal, Amazon, BigID, and Microsoft.