Reframe, a New York-based startup dedicated to redefining the human-computer relationship, has emerged from stealth and raised $5 million in seed funding. 

Investors 

The round was led by Primary Venture Partners and Eniac Ventures as co-lead, and participation from Founder Collective and Operator Partners. 

Primary Venture Partners is a venture capital firm with $1 billion in assets under management. Founded in 2004 and based in New York, the firm invests in pre-seed, seed, and early-stage companies. 

Eniac Ventures is a venture capital firm that invests in companies that leverage code to drive transformation. The firm focused on leading seed rounds and partnering with founders to scale startups. It was founded in 2009 and is based in San Francisco. 

Brad Svrluga from Primary Venture Partners has joined Reframe's board. 

Reframe Use of Funds 

The funding will be used to develop its Organized Work Environment (OWE) technology further. With an internal prototype already in place, Reframe plans to launch a private Alpha in early 2025, followed by a public Beta later that year. 

About Reframe 

Founded by Jeff Szczepanski, Reframe is focused on transforming how people interact with computers by creating a new desktop environment called the Organized Work Environment (OWE). The OWE integrates apps, AI tools, and information into dynamic, context-aware "Streams" that align with how users naturally think and work. By seamlessly integrating all apps, AI tools, and information, Reframe reduces cognitive load and enhances productivity, creativity, and collaboration. 

Funding Details 

Company: Reframe Technologies, Inc. 

Raised: $5.0M 

Round: Seed Round 

Funding Date: September 2024 

Lead Investors: Primary Venture Partners, Eniac Ventures 

Additional Investors: Founder Collective, Operator Partners 

Company Website: https://reframetech.com/ 

Software Category: Productivity 

Source: MVPR