Recast, a New York-based provider of an AI platform that helps marketers measure and optimize their marketing spend raised $3.4 million in funding.

The round was led by Lerer Hippeau, with participation from Data Tech Fund, Vibe Capital, and Jonah Goodhart.

The company intends to use the funds to scale the software engineering and data science teams.

Recast uses artificial intelligence and Bayesian statistics to automate processes that used to take hundreds of data science hours to do by hand.

It is already being used by some of the world’s best marketers at companies like Harry’s, Away, and Curology.

Company: Recast, LLC

Raised: $3.4M

Round: Unknown 

Funding Month: December 2022

Lead Investors: Lerer Hippeau

Additional Investors: Data Tech Fund, Vibe Capital, and Jonah Goodhart

Company Website: https://getrecast.com/

Software Category: Automated Marketing Data Science Platform

About the Company: Founded by Michael Kaminsky and Tom Vladeck, Recast is an automated marketing data science platform providing marketers with near-real-time marketing mix modeling and sophisticated forecasting and planning tools.  The company offers a fully automated insight system built on the power of artificial intelligence that optimizes marketing performance by accurately measuring the true impact of marketing in real-time, enabling marketing teams to deliver more returns for less money. Recast is on a mission to rid the world of wasted marketing spend. 

Source: https://www.finsmes.com/2022/12/recast-raises-3-4m-in-funding.html