QualSights, a Chicago, Illinois-based insights technology platform that helps brands grow using patented technology that captures offline consumer behavior data, announced that it has raised $7.7 million in Series A funding.
The round was led by 4490 Ventures, an early-stage venture capital firm based in Madison, Wisconsin, to support QualSights' strategic growth and hiring.
This funding will help QualSights to accelerate hiring, to expand its sales and marketing teams while continuing to further invest in R&D.
QualSights Founder and CEO Nihal Advani said working with 4490 has been an exciting and important step in the QualSights story, and he looks forward to continued success in the partnership as the company continues to grow. "This Series A will enable us to introduce our technology to more brands and further propel QualSights as the leading insights technology platform," Advani said. "The investment will help us accelerate hiring to expand our sales and marketing teams while continuing to further invest in R&D."
QualSights was recently recognized as the #1 qualitative research supplier worldwide by GreenBook, a highly esteemed industry insights organization that recognizes standout companies in its GRIT Report.
Numerous Fortune 500 clients in the CPG, pharmaceutical, technology and other industries used QualSights to assist with product innovation, renovation, and optimization.
Company: Georama, Inc.
Round: Series A
Funding Month: November 2022
Lead Investors: 4490 Ventures
Company Website: https://www.qualsights.com/
Software Category: Market Research Software
About the Company: QualSights is the fastest-growing insights company in America that provides an insights technology platform that helps brands grow by generating deeper and more authentic insights from consumers anywhere in the world in a remarkably fast and cost-effective manner. QualSights' patented technology blends the depth and authenticity of qualitative research with the speed and agility of quantitative research. In addition to enabling the capture of offline behavioral data from consumers using a combination of in-context video and passive IoT sensors, QualSights offers a powerful suite of AI tools as well as an easy-to-use presentation builder that helps brands analyze data faster than ever before and quickly present compelling stories. QualSights is headquartered in Chicago, It has received a series of accolades this year, including its ranking as the fastest-growing company in Illinois, the fastest-growing software company in the Midwest, and the ninth fastest-growing software company in the US, by Inc. 5000.