Promptwatch Raises €6M Seed

Promptwatch, an Amsterdam-based startup that develops an AI search optimization platform, has raised €6 million in a seed funding round. The company provides a solution for brands and agencies to track and optimize their visibility across generative AI models such as ChatGPT, Claude, and Perplexity.

Investors

The funding round was led by seed + speed, a Berlin-based venture capital firm specializing in enterprise and B2B software. Participating investors include Blum Ventures and existing investor Arches Capital.

Promptwatch Use of Funds

The company plans to use the new capital to accelerate the development of its next generation of agentic AI search optimization tools. Funds will also support international expansion, including the opening of a new office in New York, and the continued growth of its engineering and go-to-market teams.

About Promptwatch

Founded in 2025 by Gijs de Groot and Klaas Foppen, Promptwatch provides an AI search optimization engine that helps organizations understand how AI models perceive their brands. The platform processes over 100 million data points daily and enables users to prioritize optimization opportunities, generate AI-ready content, and publish updates directly to CMS platforms.

Funding Details

Company Website: https://promptwatch.com

Company: Promptwatch
Raised: €6M
Round: Seed
Funding Date: July 14, 2026
Lead Investor: seed + speed
Additional Investors: Blum Ventures, Arches Capital
Software Category: AI Search Optimization