Pro Shop Raises $24M Series B

Pro Shop, based in Ponte Vedra Beach, Florida, is a media, entertainment, and commerce platform focused on connecting golf with mainstream culture. The company has announced the closing of a $24 million Series B financing round to support its digital media expansion and content production.

Investors

The round was led by Arthur M. Blank Sports and Entertainment. Additional participating investors included Causeway Media Partners, Ares Sports, Media and Entertainment funds, PGA Tour, Powerhouse Capital, and Phoenix Capital Ventures.

Pro Shop Use of Funds

Pro Shop intends to use the capital to deepen its investment in digital media and original programming, including talent-led franchises, premium live events, and competition formats. The funding will also support the expansion of the company's owned-and-operated media brands, commerce businesses, and future strategic acquisitions and partnerships.

About Pro Shop

Founded in 2023 by Chad Mumm, Mark Olsen, Joe Purzycki, and David Miller, Pro Shop is a media and entertainment company that operates a portfolio of brands including Pro Shop Studios, GolfWRX, Sugarloaf Social Club, and Paige Co. The company produces content for platforms like Netflix and Prime Video, aiming to bridge golf with modern lifestyle and social-first audiences.

Funding Details

Company Website: https://proshop.inc

Company: Pro Shop
Raised: $24M
Round: Series B
Funding Date: October 5, 2026
Lead Investor: Arthur M. Blank Sports and Entertainment
Additional Investors: Causeway Media Partners, Ares Sports, Media and Entertainment funds, PGA Tour, Powerhouse Capital, Phoenix Capital Ventures
Software Category: Digital Media and Entertainment
Source: https://www.prnewswire.com/news-releases/pro-shop-raises-24-million-series-b-to-accelerate-next-phase-of-growth-across-media-entertainment-and-commerce-302898027.html