Primetag, an Aveiro, Portugal-based data and martech firm, has raised €3.5 million in a funding round.  

SaaS Investors 

The round was co-led by Indico Capital Partners and Iberis Capital.  

Indico Capital Partners is a venture capital firm based in Lisbon, Portugal. The firm invests in software as a service, big data, marketplaces, robotics, blockchain, artificial intelligence, the Internet of Things, fintech, cybersecurity, and digital companies.  

Founded in 2017, Iberis Capital is a private equity firm based in Lisbon, Portugal. The firm seeks to make mid-market private equity, venture capital, and yielding investments.  

Primetag Use of Funds 

The company will use the funds to expand its product pipeline, markets, and sales capabilities, and finalize an MVP for a new business line.   

About Primetag 

Primetag is a company that specializes in influencer marketing analytics. Its SaaS platform enables marketing planning, measurement, and the optimization of campaigns and influencers, resulting in a unique product that provides omnichannel measurement, including both online and offline sales conversions. Primetag’s solutions and services cover over 50 markets. The company is on the mission of connecting people, empowering talent, and fulfilling dreams. 

Funding Details                    

Company: Primetag, SA  

Raised: €3.5M        

Round: Unknown   

Funding Month: January 2024                              

Lead Investors: Indico Capital Partners and Iberis Capital  

Additional Investors:    

Company Website: https://primetag.com/   

Software Category: Influencer Marketing  

Source: https://tech.eu/2024/01/11/primetag-secures-eur35m-for-influencer-marketing-analytics/