Prescient AI, a Miami, FL-based company that provides media measurement and budget optimization solutions, has raised $10 million in Series A funding.  

SaaS Investors 

Headline and CEAS Investments led the funding round, with participation from Blumberg Capital and Focal VC.  

Founded in 1998, Headline is a venture capital firm based in San Francisco, California. The firm seeks to invest in companies operating in the fintech, e-commerce, software, digital health, developer tools, open-source, media, digital innovation, and consumer services sectors.  

CEAS Investments is a single-family office that makes long-term investments with the capital of a top venture firm. The Company invests in disruptive technology, B2B SaaS, marketplaces, and consumer services. It was founded in 2013 and is based in Delray Beach, Florida.  

Prescient AI Use of Funds 

The company will use the funding to expand platform capabilities, particularly in integrating more sales and media channels, and to continue delivering product enhancements to aid customers in making confident budget decisions.  

About Prescient AI 

Founded by Michael True and Cody Greco, Prescient AI offers media measurement and budget optimization solutions that empower omnichannel ecommerce brands to predict profitability and maximize revenue from advertising campaigns. Powered by proprietary machine learning models, the Prescient platform accurately attributes revenue across the media mix. The platform provides daily updates and campaign-level recommendations to improve return on ad spend (ROAS) and lower customer acquisition costs. It seamlessly connects to various channels, including Shopify, Amazon, Meta, Google, Snap, TikTok, and CTV, delivering actionable insights within days. Notable brands such as GOOD AMERICAN, HexClad, Cozy Earth, and Nood leverage the Prescient platform.  

Funding Details       

Company: Prescient AI Inc.  

Raised: $10.0M  

Round: Series A  

Funding Month: March 2024  

Lead Investors: Headline and CEAS Investments  

Additional Investors: Blumberg Capital and Focal VC  

Company Website: https://www.prescient-ai.io/  

Software Category: Media Measurement and Budget Optimization Solutions  

Source: Jen Cadmus