Practice Ignition Raises $50 Million in Series C  

by Kay Aloha Villamor in November 18th, 2021

Practice ignition, an Australia-based client engagement, and commerce platform for professional service businesses raised $50 million (65 million AUD) in a Series C round to accelerate its growth and expand globally. Brings the startup’s total raised to $75 million.

The fresh funding was led by JMI Equity, marking JMI’s first investment in Australia, with participation from previous backers including Tiger Global and EVP, as well as several strategic investors and family office groups.

Practice Ignition will use the proceeds to double down on growing its core key markets in Asia, North America, and EMEA through further development, marketing, and sales capabilities. 

The funding will also be used to fuel its U.S. market expansion through strategic partnerships with Gusto, Intuit, and Thompson Reuters.

Company: Practice Ignition Pty Ltd.

Raised: $50.0M

Round: Series C

Funding Month: November 2021

Lead Investors: JMI Equity

Additional Investors: Tiger Global and EVP

Company Website:

Software Category: Client engagement and commerce platform

About the Company: Practice Ignition was founded in 2013 by accounting entrepreneur Guy Pearson and product designer Dane Thomas. Practice Ignition is a client engagement and commerce platform for professional services businesses to streamline how they engage clients and get paid. Businesses such as accounting and bookkeeping firms use Ignition to help them grow, be more efficient, and create win-win client relationships. With Practice Ignition, professionals can easily win new business with impressive digital proposals, engage new and existing clients with a clear scope of work, and get paid on time by automating payment collection - all in one place. Practice Ignition also connects with leading apps to run businesses on autopilot and automate time-consuming tasks, such as client onboarding or invoicing.




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