Potloc, a Montreal- based, research technology company delivering new levels of data quality, precision, and speed with its social media sampling technology, has announced the closed of its Series B round, totaling CAD$35 million in new equity and debt financing.
The round was led by Investissement Québec followed by First Ascent Ventures and initial investors Brightspark Ventures, Desjardins Capital, Cap Horn, and EcoFuel, + along with debt financing provided by CIBC Innovation Banking. The raise marks Potloc's second funding round within the last 18 months, bringing total investment to CAD$58M.
The funding will be used to accelerate its go-to-market strategy in North America and Europe and further develop Potloc's machine learning-driven social media sampling technology that dramatically improves the quality of first-party data acquired through consumer surveys.
Company: POTLOC Inc.
Round: Series B
Funding Month: June 2022
Lead Investors: Investissement Québec
Additional Investors: First Ascent Ventures, Brightspark Ventures, Desjardins Capital, Cap Horn, EcoFuel, CIBC Innovation Banking
Company Website: https://www.potloc.com/
Software Category: Service Research platform
About the Company: Founded in 2014, Potloc is a research technology company that provides top consulting firms and leading brands with an innovative groundbreaking social media sampling technology to target respondents worldwide with extreme precision and speed, better understand their consumer base, and solve strategic challenges through accurate data.