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Plurio Raises $3.5M Seed Round

Plurio, a San Francisco, CA-based performance marketing technology company, has raised $3.5 million in Seed funding.

Ben Murray profile image
by Ben Murray
Plurio Raises $3.5M Seed Round

Plurio, a San Francisco, CA-based performance marketing technology company, has raised $3.5 million in Seed funding. 

Investors 

The round includes Altair, DVC, Yellow Rocks, Finom co-founder Kos Stiskin, and ManyChat co-founder Mike Yan. 

Plurio Use of Funds 

The capital will support the rollout and expansion of Plurio’s AI agent, which analyzes cross-channel campaign data, predicts downstream performance, and automates approved budget and creative optimizations. 

About Plurio 

Founded in 2019 by Seva Ustinov and Kirill Kasimskiy, Plurio is a company that provides an AI agent for performance marketing. It connects advertising, CRM, and revenue data to create a unified model of business performance. Plurio analyzes campaigns, predicts outcomes, optimizes ad sets, and relocates budgets autonomously, under full human control. Currently managing over $100 million in annual ad spend through its analytics platform, Plurio focuses on consumer software and service businesses operating outside traditional ecommerce attribution models.  

Funding Details 

Company: Elly Analytics Inc. (Plurio) 

Raised: $3.5M 

Round: Seed 

Funding Date: March 2026 

Investors: Altair, DVC, Yellow Rocks, Kos Stiskin, Mike Yan 

Company Website: https://www.plurio.ai/ 

Software Category: AI-Performance Marketing / AdTech 

Source: https://www.adweek.com/performance-marketing/plurio-startup-agentic-ai-performance-marketing-seed-funding/

Ben Murray profile image
by Ben Murray

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