Pimly, a Chicago, IL-based AI-powered product cloud platform for enterprises, has raised $2.25 million in strategic funding.
Investors
The round was led by High Alpha, a venture studio and venture capital firm based in Indianapolis, focused on building and investing in B2B SaaS companies. Since 2015, the firm has invested in over 90 early-stage SaaS companies across North America. High Alpha has assets under management exceeding $385 million.
Pimly Use of Funds
The company will use the funding to advance its AI-driven initiatives, including onboarding automation, product data enrichment, and the development of Agentic AI product expert systems.
About Pimly
Founded by Mike Dannenfeldt, Pimly is a B2B SaaS company that offers a product cloud platform built natively on Salesforce, connecting product, commerce, and CRM data into a unified platform. It enables enterprises to activate product information directly within Salesforce, delivering intelligent and connected product experiences. Pimly’s platform is deeply embedded across Salesforce Sales, Service, Revenue, Experience, and Commerce clouds. Headquartered in Chicago, Illinois, its mission is to transform how enterprises deliver product experiences across commerce, sales, and service.
Funding Details
Company: Pimly, Inc.
Raised: $2.25M
Round: Strategic Funding
Funding Date: October 2025
Lead Investor: High Alpha
Additional Investors:
Company Website: https://www.pimly.co/
Software Category: SaaS / Product Cloud / AI / Salesforce Ecosystem
Source: https://www.businesswire.com/news/home/20251013481100/en/