Pimberly, a Manchester, UK-based SaaS company specializing in Product Information Management (PIM) and Digital Asset Management (DAM) software, secured £4 million in funding.  

SaaS Investors

The investment was from NPIF – Mercia Equity Finance and Mercia's funds, bringing Pimberly's total funding to over £14m.  

The Northern Powerhouse Investment Fund, supported by the European Regional Development Fund, provides commercially focused finance through Microfinance, Debt, and Equity Finance funds. Established in November 2014, its mission is to make finance markets for smaller businesses work more effectively, enabling those businesses to prosper, grow, and build UK economic activity.    

Pimberly Use of Funds

The funding will facilitate platform enhancements, US expansion, and further European market penetration.   

About Pimberly

Led by CEO Martin Balaam, Pimberly offers a comprehensive platform for managing digital assets and product data, catering to producers, distributors, brands, and retailers. The platform streamlines product information management, enabling businesses to enhance customer experiences across multiple marketplaces globally. Pimberly's platform helps manufacturers, distributors, brands, and retailers manage the data and digital assets required to create, market, and sell their products. Clients include Harvey Nichols, Cotton Traders, JD Sports, Footasylum, and Monsoon.  

Funding Details 

Company: Pimberly Software Development Limited

Raised: £4.0M          

Round: Unknown  

Funding Month: February 2024                                      

Lead Investors: NPIF – Mercia Equity Finance  

Additional Investors:   

Company Website: https://pimberly.com/ 

Software Category: Product Information and Digital Asset Management  

Source: Pauline Rawsterne, PR Agent-Turquoise PR