PhotoDay, an Austin, Texas-based software platform for volume photographers, has secured a growth investment.
Investors
The round was led by Serent Capital, a growth-oriented private equity firm that invests in capital-efficient B2B SaaS and technology companies.. Based in San Francisco and Austin, Serent provides hands-on strategic, operational, and M&A support. With $5 billion in assets under management, Serent has partnered with over 70 founder-led companies and leverages a network of 400+ executives to help drive transformative growth.
PhotoDay Use of Funds
The company will use the funds to scale its go-to-market efforts, accelerate the development of AI-powered tools, enhance platform flexibility, and explore strategic partnerships.
About PhotoDay
PhotoDay is a workflow and e-commerce platform for volume photography studios. Designed to eliminate paper forms and manual processes, PhotoDay empowers studios with tools for automated job management, marketing, facial recognition, and direct fulfillment. Serving thousands of photography studios across the U.S., PhotoDay’s mission is to transform the volume photography industry through continued investment in innovation, customer experience, and product development.
Funding Details
Company: PhotoDay
Raised: Undisclosed
Round: Growth Investment
Funding Date: June 2025
Lead Investor: Serent Capital
Additional Investors:
Company Website: https://www.photoday.com/
Software Category: Photography Software / B2B SaaS
Source: https://www.businesswire.com/news/home/20250624136210/en/