Petra Labs Raises $5.2M Seed

Petra Labs, a New York-based startup providing end-to-end answer engine optimization (AEO) solutions for enterprise brands, has raised $5.2 million in a seed funding round.

Investors

The round was led by Work-Bench, with participation from Afore, Pathlight, and several strategic angel investors.

Petra Labs Use of Funds

The company plans to use the new capital to enhance its measurement platform and expand its team of AEO experts who work directly with enterprise brands to drive AI search revenue.

About Petra Labs

Founded in 2025, Petra Labs was co-founded by Sami Akkawi, Rishi Penmetcha, and Ramie Khoury. The company provides a proprietary measurement platform paired with embedded experts to help large brands tie AI search visibility to actual revenue and customer acquisition.

Funding Details

Company Website: https://petralabs.com

Company: Petra Labs
Raised: $5.2M
Round: Seed
Funding Date: July 22, 2026
Lead Investor: Work-Bench
Additional Investors: Afore, Pathlight, strategic angels
Company Website: petralabs.com
Software Category: Marketing Technology
Source: https://lasvegassun.com/news/2026/jul/22/petra-labs-raises-52m-to-connect-ai-search-to-reve/