Peddlr Raises $500,000 in pre-Seed Round  

by Kay Aloha Villamor in November 15th, 2021

Peddlr, a Philippine-based startup that offers digital accounting/bookkeeping, inventory management, and digital storefront for Filipino MSMEs, raised $500,000 in an oversubscribed Pre-Seed round.

The round was led by Foxmont Capital Partners, an independent venture capital firm with a strong focus on the Philippines, with participation from Paulo Campos (Zalora), Constantin Robertz (Locad), and Lisa Gokongwei backed Kaya Founders Investment SPV PTE. LTD.

The round also saw participation from Luis Sia (PayMongo), Aaron Kemmer (Magic), Richard Juan, and other strategic angel investors.

The funds raised will be utilized to accelerate user growth and further develop infrastructure ensuring stability and scalability to support user growth.

Company: Peddlr

Raised: $500.0K

Round: pre-Seed

Funding Month: November 2021

Lead Investors: Foxmont Capital Partners

Additional Investors: Paulo Campos, Constantin Robertz, Lisa Gokongwei, Luis Sia, Aaron Kemmer, and Richard Juan

Company Website:

Software Category: Smart POS App

About the Company: Founded by CEO Nel Laygo, COO Aiko Reyes, and founding developers Francis Dela Cruz, Mel Francis Separa, and Nelson Bathan Jr, Peddlr serves as an avenue for MSMEs to partake in the rapid digitalization of the Philippine economy. Peddlr is a FREE Smart POS App that assists small and micro businesses in recording sales, log expenses, and understanding business performance, the app generates easy-to-understand accounting reports. Since its official launch in July of 2021, Peddlr has exhibited remarkable organic growth, having built a dedicated community of MSMEs who have replaced the traditional pen and paper manner of business management with digital mobile tools.




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