PassPass Closes Seed at $15M Valuation

PassPass, a Nashville-based platform that enables artists to create scavenger hunts linked to music releases, tickets, merchandise drops, and more, has closed a seven-figure seed round. This investment was secured at a $15 million pre-money valuation.

Investors

Atlanta-based real estate fund Roots led the round. Additional participants included a group of strategic backers and angel investors.

PassPass Use of Funds

PassPass plans to use the latest investment to expand into additional US markets. The company will also build out AI-driven personalization for challenges and rewards, and grow its fanbase.

About PassPass

Launched commercially in the summer of 2025, PassPass was co-founded by Edgel Groves Jr. The company offers a platform that provides entertainment, rewards, and commerce in a single interface, pitching gamified music discovery to artists. Players can compete in games for a chance to win real prizes and giveaway entries, with a mission to shift how consumers engage with entertainment and commerce by making fintech fun.

Funding Details

Company: PassPass
Round: Seed
Funding Date: May 12, 2026
Lead Investor: Roots
Additional Investors: strategic backers, angel investors
Software Category: Music Tech, Fan Engagement
Company Website: https://passpass.ai/
Source: https://www.musicbusinessworldwide.com/passpass-closes-seven-figure-seed-round-at-15m-valuation-pitching-gamified-music-discovery-to-artists/