Ovation, a Salt Lake City, UT-based guest feedback platform for restaurants, announced that it secured an additional $2 million in funding.
The new funding was led by York IE, with participation from Branded Strategic Hospitality and existing investors, including Monta Vista Capital, Steve Young, and 500 Startups.
The fund will be primarily used for growth and customer success.
"I grew up in the restaurant industry and learned that the main reason for everything we do—from training, to food quality, to ambiance, to technology–is to improve the guest experience," said Zack Oates, founder and CEO of Ovation. "Unfortunately, historically, there have been no great ways to measure guest experience. Ovation is the bridge between guests and restaurants that helps restaurants grow."
Ovation allows restaurants to easily resolve guest concerns in real-time, get more 5-star reviews, and discover insights to improve. Ovation restaurants, which include Burger King, Dominos, El Pollo Loco, and Sticky's Finger Joint, make $2,000 to $3,000 more in revenue per location each month.
Company: Ovation Up, Inc.
Funding Month: September 2022
Lead Investors: York IE
Additional Investors: Branded Strategic Hospitality
Company Website: https://ovationup.com/
Software Category: Restaurant Guest Feedback Platform
About the Company: Ovation is a guest feedback platform designed to drive revenue for multi-unit restaurants. The platform tracks and figures out the enterprise's loyal customers, assists them in leaving positive online reviews, provides customer feedback, and increases social media following, enabling businesses to monitor and measure their web presence and engage increased customers by improving their online presence marketing strategies. Ovation was voted the #1 guest feedback platform in a nationwide RestaurantOwner.com survey. Ovation uses a 2-question SMS-based survey as a Digital Table Touch™ that has redefined guest feedback. Through frictionless integrations with online ordering platforms and other tools, Ovation allows restaurants to easily resolve guest concerns in real-time, get more 5-star reviews, discover insights to improve, and drive revenue.