Orson, a Winter Garden, Florida-based Story-as-a-Service startup that develops an automated video storytelling platform, raised $3 million in funding, bringing its total raised to $8 million.
The round was led by private investors, including Cyan Banister and Long Journey Ventures.
The fresh funds will be used to build teams to scale the science of unscripted storytelling and generative AI, expand production of its successful StoryStrip™ technology and launch new products.
"Despite this being the most connected era in human history, we are actually more disconnected from each other than ever before," said Orson Founder John Ehrhard. "There's a huge lack of empathy and connection across humanity, which manifests itself in schools, dating pools, offices, homes, literally everywhere. Technology is now allowing us to live in a digital first world at arm's length from each other while the soft skills that real connections are built on, like empathy, atrophy. Orson wants to change that by leveraging the power of generative AI, and the team's vast background in helping people tell their stories for television, to help humans be more human."
Orson has revolutionized the process of video storytelling through its AI-enabled Director and StoryStrip™ technology. Orson's automation capabilities cover various aspects of video production, including conducting interviews, crafting stories, and automatically editing and scoring episodes with music, imagery, and graphics.
Company: Captuure, Inc.
Funding Month: June 2023
Lead Investors: Cyan Banister and Long Journey Ventures
Company Website: https://heyorson.com/
Software Category: Multimedia and Design Software
About the Company: Founded in 2020 by John Ehrhard, Orson is the first generative AI platform created to enhance human connection by facilitating the sharing of one's authentic self through video storytelling. Using AI-enabled directors and its StoryStrip™ technology, Orson's video storytelling process is fully automated and scalable, allowing for powerful narratives and story-driven videos to be created through interviews with people. Orson's Story-as-a-Service was designed to integrate with partner platforms and communities to create product extensions and new revenue streams that increase user engagement and create deeper human connections.