Orderlion, a Vienna, Austria-based SaaS platform for the food and beverage industry, raised €4 million in pre-Series A funding, bringing its total raised to about €7.5 million since its 2018 inception.
The startup is now re-planning to step up expansion plans, making B2B food supply chains more scalable.
A European restaurant technology investment firm led the new investment round. Additional investors include VC firms Rockstart, seed + speed Ventures, tecnet, and Gateway Ventures, amongst others.
The funding will be utilized for international expansion, growing the team, and extending the company's product line-up.
Stefan Strohmer, Co-Founder & CEO of Orderlion, said: "Given additional price pressure and the need to optimize their internal processes, restaurants are turning to their suppliers and wholesalers for more efficient and easy-to-use ordering options. For suppliers, making this transition has been hard because they often do not have the resources, time, or technical expertise to take a generic solution available on the market and adapt it to their own business. With our solution, we offer this large industry an easy way to digitize its processes, allowing our clients to significantly improve their operations without having to hire more staff."
Customers currently use the platform in Germany, Switzerland, Austria, and the UK. With this new capital injection, the team plans to grow internationally and extend the product line-up.
Company: Orderlion GmbH
Round: pre-Series A
Funding Month: November 2022
Lead Investors: Undisclosed
Additional Investors: Rockstart, seed + speed Ventures, tecnet, and Gateway Ventures
Company Website: https://orderlion.com/
Software Category: Food Supply Chain platform
About the Company: Founded in 2018 by Stefan Strohmer (CEO) and Patrick Schubert (CTO) to make the global food supply chain more sustainable. Orderlion is a SaaS platform that provides food and beverage wholesalers and suppliers the tools they need to successfully digitize their businesses while helping clients reduce food loss in the supply chain. Its B2B software solution supports suppliers and wholesalers in digitizing key business processes to more efficiently connect with the various supply chain participants. Orderlion's users include beverage wholesalers, fruit and vegetable wholesalers, and many more suppliers of fresh goods. Orderlion is used by over 150 partner suppliers in 4 countries and offers daily support for over 2500 satisfied F&B outlets. Its mission is to create a high-quality industry standard to help F&B suppliers digitize their customer relationships efficiently.