Ordergroove, a New York-based provider of a SaaS-based subscription and membership commerce platform and network, announced that it raised $100 million in funding, bringing its total raised to over $150 million.
The round was led by fintech growth equity firm Primus Capital Partners
The funds will be used to double down on the company’s investments in its best-in-class subscription technology and continue to develop its next-generation frictionless shopping experiences as it ushers in the Relationship Commerce era set in motion by Ordergoove more than a decade ago.
“This vote of confidence by Primus underscores our leadership position in the category,” said Greg Alvo, founder and CEO of Ordergroove. Subscriptions are hard, and Ordergroove makes it easy and delightful for both Fortune 2000 companies and emerging brands to become subscription-first. This partnership with Primus will allow us to fuel our rapid growth and continue to scale our investments in product and innovation.”
Ordergroove enables subscription and membership experiences for the world’s largest and most innovative retailers, including L’Oréal, The Honest Company, Bonafide, IL MAKIAGE, La Colombe, and PetSmart.
Company: Ordergroove, Inc.
Funding Month: November 2022
Lead Investors: Primus Capital Partners
Company Website: https://www.ordergroove.com/
Software Category: Subscription Management Software for Recurring Revenue
About the Company: Founded in 2012 by Greg Alvo, Ordergroove is a SaaS-based subscription and membership commerce platform and network providers that enables brands and retailers to activate consumer relationships online and in physical retail stores, generating repeat sales and recurring revenue. Ordergroove’s proprietary Relationship Commerce platform allows the company’s technology to integrate with leading e-commerce platforms, including Shopify, BigCommerce, Salesforce, Magento, SAP Commerce, and custom e-commerce platforms. It uses artificial intelligence, analytics, and unmatched consumer expertise to empower top brands to transform their commerce experiences while making their consumers’ lives easier.