Orb, a San Francisco, CA-based modern pricing platform, launched and announced that it closed $14 million in Series A funding, bringing its total raised to $19.1 million.
The round was led by Menlo Ventures, with participation from base case capital, The Cannon Project, Data Community Fund, Essence VC, FOG Ventures, Scribble Ventures, South Park Commons, and SV Angel, as well as founders and executives from leading companies such as Asana, Datadog, HubSpot, Braze, Notion, Plaid, Replit, and Vercel.
“Pricing is one of the most effective growth levers that companies have, yet so few can successfully evolve their monetization to act on opportunities,” said Alvaro Morales, CEO and co-founder of Orb. “Building this infrastructure in-house has required massive investments in engineering, beyond the reach of most companies. Alternatively, companies have faced a false choice between billing solutions that are either developer-friendly or powerful for cross-functional users like finance. That changes today with Orb.”
The modern pricing platform provides businesses with the infrastructure they need to automate billing, test pricing, and maximize revenue capture. Orb's extensive pricing platform encompasses the whole revenue pipeline, from robust metering through flexible price and package iteration, to faster invoicing, reporting, and revenue recognition.
Orb enables billing for high-growth B2B technology firms like Airbyte, Dune, and Materialize, reducing engineering expenses and allowing them to generate more revenue.
Company: Orb, Inc.
Raised: $14.0M
Round: Series A
Funding Month: March 2023
Lead Investors: Menlo Ventures
Additional Investors: base case capital, The Cannon Project, Data Community Fund, Essence VC, FOG Ventures, Scribble Ventures, South Park Commons, and SV Angel
Company Website: https://www.withorb.com/
Software Category: Modern Pricing Platform
About the Company: Orb is a modern pricing platform purpose-built for flexible pricing models. Orb spans the end-to-end revenue workflow, from robust metering capabilities to flexible pricing and packaging iteration, streamlined invoicing, and reporting and revenue recognition. The company’s product supports the end-to-end workflow for revenue, helping teams across Product, Eng, Finance, and RevOps achieve their goals faster. High-growth B2B technology companies use Orb to automate billing and enable pricing experimentation. Orb enables them to focus on their core business, not on billing. Orb is on a mission to provide every business with the infrastructure to unlock its revenue.
Source: https://www.businesswire.com/news/home/20230329005330/en/Orb-Launches-with-19.1M-to-Enable-Businesses-to-Unlock-Revenue