Operative Intelligence, a Melbourne, Australia-based software company using artificial intelligence (AI) to analyze customer interactions and cut down wait times, announced today that it raised $3.5 million in seed funding.

The round was led by Bonfire Ventures, with participation from Wonder Ventures.

This investment will be used to significantly expand its team and scale up its efforts in helping contact centers and businesses unlock the true value of their customer service interactions at scale.

“We’re proud to have bootstrapped the company from an idea to an end-to-end production stack, serving customers globally since day one,” Operative Intelligence co-founder and CEO Peter Iansek said. “This latest investment will allow us to accommodate our rapid growth projections and propel our journey to help thousands of organisations to unlock the true value of their customer service interactions, at scale.” 

Its clients include Australian accounting software multinational MYOB, Utah-based lawn company Orbit, and US consumer bank Apple Federal Credit Union.

Company: Operative Intelligence Pty Limited 

Raised: $3.5M

Round: Seed Round

Funding Month: December 2022

Lead Investors: Bonfire Ventures

Additional Investors: Wonder Ventures

Company Website: https://www.operativeintelligence.com/

Software Category: AI-based Operational Management Platform 

About the Company: Founded in 2019 by brothers Peter and James Iansek, Operative Intelligence (OI) is a SaaS that helps contact centers understand the root cause of their customer demand, that is, the reality of 'why' customers are contacting. The platform analyzes your customer interactions at scale and identifies actionable opportunities to improve performance across customer, people and operational dimensions of the contact center, with the ROI built into the insights. It uses AI technology for analyzing and quantifying performance improvement opportunities at the contact center. Operative Intelligence is a global team of operators, technologists, and customer experience professionals who are on a mission to reimagine the service experience for businesses and customers globally.

Source: https://www.businessnewsaustralia.com/articles/operative-intelligence-secures--5m-to-tackle-customer-pain-points-with-ai.html