Ometria, a London, England-based customer data and marketing platform, completed a $40 million Series C round led by InfraVia Growth. This brings its total funding to over $75 million.

Other investors included Octopus Ventures, Sonae IM, Summit Action, Adjuvo, and Columbia Lake Partners, as well as many early investors, including Chairman Lance Batchelor.

The funding will be used to triple the size of the company’s product and engineering team to further accelerate the development of the Ometria solution, and the platform’s AI-based optimization layer: the Ometria Co-Marketer™.

Company: Ometria Ltd.

Raised: $40.0M

Round: Series C

Funding Month: November 2021

Lead Investors: InfraVia Growth

Additional Investors: Octopus Ventures, Sonae IM, Summit Action, Adjuvo, Columbia Lake Partners, and Lance Batchelor

Company Website: http://www.ometria.com/

Software Category: Customer data and marketing platform

About the Company: Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages. Ometria’s mission is to build the brain that powers all communication between retailers and their customers. Ometria helps them leverage data to build detailed customer profiles and make sure that all messages they send are always relevant, leading to higher engagement and increased revenues. Across North America and EMEA, Ometria has been steadily acquiring a roster of established retail brands as customers including Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, and Feelunique. In the past twelve months, Ometria has nearly doubled its team to over 120.

Source: https://bdaily.co.uk/articles/2021/11/11/london-customer-data-platform-raises-40m-in-series-c-round