OfferFit, a Boston, MA-based marketing technology company, raised $25 million in Series B funding.
The round was led by Menlo Ventures, with participation from Ridge Ventures, Canvas Ventures, Harmony Partners, Alumni Ventures Group, Carbide Ventures, Burst Capital, and Capital One Ventures.
Menlo Ventures is a venture capital firm based in Menlo Park, California with an additional office in San Francisco, California. The firm provides capital for consumer, enterprise, and life science technologies from seed to growth stages.
OfferFit Use of Funds
The company will use the funds to scale and invest in product development.
OfferFit is a company helping marketers bridge the chasm between A/B testing to self-learning AI. OfferFit provides an automated experimentation platform that helps enterprises accelerate testing and learning. Its reinforcement learning AI replaces traditional A/B testing with automated experimentation for lifecycle marketers, continuously learning and adapting in response to customer actions. The company's AI is used by enterprises such as MetLife, Foxtel Group, and Brinks Home.
Company: OfferFit, Inc.
Round: Series B
Funding Month: November 2023
Lead Investors: Menlo Ventures
Additional Investors: Ridge Ventures, Canvas Ventures, Harmony Partners, Alumni Ventures Group, Carbide Ventures, Burst Capital, and Capital One Ventures
åCompany Website: https://offerfit.ai/
Software Category: Marketing Solution