Occtoo, a Malmo, Sweden-based SaaS startup that helps digital teams to build digital experiences and apps faster, secured €4.6 million in seed funding.
The round was led by Amsterdam-based Newion, with participation from 42CAP and Industrifonden.
The company will use the funds to accelerate expansion and grow its partner network and product development.
“Investing in MACH/Composable systems has traditionally been reserved for tech-savvy organizations. With our Experience Data Platform, we make that setup available for more companies and teams that want to reap the benefits of a composable approach but don’t have a developer-heavy organization. We remove that complexity and take Composable from a developer-heavy approach to a business user-first approach. It is something new and puts the digital team in the driver’s seat instead of having to lean on the IT organization to stitch everything together for them,” says Niclas Mollin, CEO of Occtoo.
Occtoo offers an easy-to-use interface where people with no coding skills, easy can just slice and dice data and pick the specific assets they need for the digital experience they want to build. It helps digital officers, marketers, and developers move into a new state where they spend less time integrating data and more time being creative with data.
Several brands, including Cartier, Intersport, and Fjällräven, trust Occtoo to orchestrate their digital experiences across channels.
Company: Occtoo AB
Round: Seed Round
Funding Month: November 2022
Lead Investors: Newion
Additional Investors: 42CAP and Industrifonden
Company Website: https://www.occtoo.com/
Software Category: Experience Data Platform
About the Company: Founded in 2019 by Niclas Mollin and Jimmy Ekbäck, Occtoo is an Experience Data Platform that supports digital teams at retailers and brands to instantly access and combine data and content without costly integrations to build digital experiences faster. The company provides the team with instant access to all necessary data and content without building time-consuming and expensive integrations. Additionally, they can match the right content with the right customer and create an API with a click to publish and collect real-time data on all kinds of devices, touchpoints, and channels. Currently, the company employs around 45 people from 16 different nationalities and 14 countries globally (mostly Europe), of which 35% are female.