Obsero Raises $1.2M Seed

Obsero, a London-based AI search startup, has raised $1.2 million in a seed funding round to advance its platform designed to help brands track their presence within AI-generated search results.

Investors

This seed round was led by SFC Capital. Additional participation included angel investors and several of the company's existing customers.

Obsero Use of Funds

Obsero plans to utilize the capital to develop specialized AI agents that convert insights from its consulting work into functional tools for marketing teams. Additionally, the company intends to double its engineering team and scale its commercial operations.

About Obsero

Founded in 2025 by Michael Logue and Andy Francos, Obsero provides a platform that models customer queries and analyzes responses from AI tools such as ChatGPT, Gemini, Claude, Perplexity, and Google AI. The startup enables brands to measure how prominently they appear, the sentiment of the answers, and the citations provided within AI-driven search environments.

Funding Details

Company Website: https://obsero.ai

Company: Obsero
Raised: $1.2M
Round: Seed
Funding Date: October 2026
Lead Investor: SFC Capital
Additional Investors: Angel investors, company customers
Software Category: AI Marketing Analytics
Source: https://www.tradingview.com/news/financemagnates:a4c9e2b02094b:0-ig-group-alumni-raise-1-2-million-for-ai-search-startup/