NowPurchase, a Kolkata, India–based AI-enabled B2B platform that helps metal manufacturers optimize production and procure raw materials, has secured ₹80 crore (approximately $8.6 million) in a funding round.
Investors
The round was led by Bajaj Finserv, with participation from InfoEdge Ventures and Orios Venture Partners. Investors such as Shikhar Raj, Real Ispat Group, Madhur Gupta, VC Grid, and Kartik Hosanagar participated in the round.
With this latest infusion, NowPurchase has raised approximately ₹120 crore (around $14.46 million) in total equity funding to date.
Bajaj Finserv is a leading Indian financial services company founded in 2007 and headquartered in Pune. It offers a broad range of financial products and services, including lending, insurance, and wealth management, primarily through its key subsidiary, Bajaj Finance Limited.
NowPurchase Use of Funds
The company will use the funds to enhance its R&D capabilities, expand scrap recycling infrastructure, strengthen product offerings, and scale its AI-powered MetalCloud platform.
About NowPurchase
Founded in 2017 by Naman Shah and Aakash Shah, NowPurchase is an AI-driven B2B platform that enables metal manufacturers to efficiently procure raw materials like scrap, alloys, and additives. The company combines a physical network of scrap processing centers with digital capabilities through its proprietary platform, MetalCloud. Leveraging technologies such as IoT and computer vision, MetalCloud enables manufacturers to digitize shop-floor operations and enhance production efficiency. Headquartered in India, NowPurchase aims to expand its geographic footprint and become a leading procurement platform for metal manufacturers.
Funding Details
Company: NowPurchase
Raised: ₹80 Crore
Round: Unknown
Funding Date: April 2026
Lead Investor: Bajaj Finserv
Additional Investors: InfoEdge Ventures, Orios Venture Partners, Shikhar Raj, Real Ispat Group, Madhur Gupta, VC Grid, Kartik Hosanagar
Company Website: https://nowpurchase.com/
Software Category: B2B Marketplace / AI Industrial Procurement
Source: NowPurchase