Neighbourlytics, a Melbourne, Australia-based urbantech analytics platform, raised $1.3 million in pre-Series A funding, bringing its total raised to $3.5 million.
The round was led by Californian VC ALIAVIA Ventures, with participation from existing investors including, Trawalla Group, Myer Foundation, Scale Investors, and Portable.
The capital is earmarked for new hires in product development, sales, and marketing, as well as enhanced automation processes and advanced analytics models, including a deeper evolution of metrics that capture social sustainability.
Co-CEO Jessica Christiansen-Frank said, “This capital raise is a launchpad as we lay the foundations for global expansion. It’s recognition of the maturing of Neighbourlytics as a business and the evolution of the real estate industry as a whole. We’re excited to partner with a team of extraordinary investors as we continue to help our clients make better decisions that improve return on investment and community outcomes.”
Neighbourlytics offers unique social and behavioral insights, along with benchmarking data to improve the return on investment (ROI) on developments, and capital projects. The platform’s insights have been used by more than 100 leading property developers in 12 countries.
Company: Neighbourlytics Pty Ltd
Raised: $1.3M
Round: pre-Series A
Funding Month: December 2022
Lead Investors: ALIAVIA Ventures
Additional Investors: Trawalla Group, Myer Foundation, Scale Investors, and Portable
Company Website: https://neighbourlytics.com/
Software Category: Social Analytics Platform
About the Company: Founded by Jessica Christiansen-Franks and Lucinda Hartley, Neighbourlytics is an innovative social analytics platform that uncovers rich insights about the lifestyle of assets and neighborhoods, allowing the property industry to make more effective choices about how to attract the best visitors, customers, and tenants. Neighbourlytics’ proprietary technology combines rich digital data about social activity and behavior with advanced analytics and world-leading design expertise to create actionable insights about why neighborhoods work, why others fail, success factors, and what to focus on next. It currently has 22 staff in Melbourne, Sydney, and Brisbane.
Source: https://www.startupdaily.net/topic/funding/urban-analytics-startup-neighbourlytics-raises-1-3-million-in-pre-series-a/