mParticle Raises $150 Million in Series E  

by Kay Aloha Villamor in October 7th, 2021

mParticle, a New York, US-based leading customer data infrastructure company, raised $150 million in Series E funding round, led by Permira's growth fund which backs leading tech-enabled and digital businesses.

The existing investor base also participated in the round alongside new backers including former Adobe CFO Mark Garrett and New England Patriots All-Pro punter Jake Bailey. 

The funding will support mParticle's continued global go-to-market expansion, as well as significant R&D investment as demand for customer data infrastructure continues to accelerate. With the round, Daniel Brenhouse, Principal at Permira, will join the mParticle Board of Directors.

Company: mParticle, Inc.

Raised: $150.0M

Round: Series E

Funding Month: October 2021

Lead Investors: Permira's growth fund 

Additional Investors: Mark Garrett and Jake Bailey

Company Website:

Software Category: Customer data platform

About the Company: mParticle makes it easy to holistically manage customer data along with the entire product and customer lifecycle. Teams across companies like Klarna, NBCUniversal, Spotify, and Airbnb use mParticle to deliver great customer experiences and accelerate growth. We simplify customer data infrastructure resulting in cleaner code, improved site and app performance, less maintenance, and reclaimed engineering time. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, Sydney, and London.



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