Motion Raises $30 Million in Series B
Motion, a Toronto, Canada-based advertising technology startup, has raised $30 million in Series B funding, bringing its total funding to $42 million.
Motion, a Toronto, Canada-based advertising technology startup, has raised $30 million in Series B funding, bringing its total funding to $42 million.
Investors
The round was led by Inovia Capital, with participation from Threshold Ventures, Headline, Abstract Ventures, and Sugar Capital.
Inovia Capital is a venture capital firm that partners with founders to build impactful and enduring global companies. Based in Montreal, Canada, Inovia typically backs business-to-business (B2B) and business-to-consumer (B2C) software-as-a-service (SaaS) and marketplace tech startups, with a focus on sectors like the future of work, travel and hospitality, commerce enablement, security, and digital health.
About Motion
Founded in 2021 by Hubba and Shoelace alumni Reza Khadjavi, Alexander Sloan, and David Berglas, Motion helps advertisers and marketers turn data into creative ad ideas. It provides analytics and research tools for creative strategists, helping them research advertising trends, analyze ad performance, and generate new ad ideas based on data insights. Motion's core customers include HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge.
Funding Details
Company: Motion Creative Cloud Inc.
Raised: $30.0M
Round: Series B
Funding Date: September 2024
Lead Investor: Inovia Capital
Additional Investors: Threshold Ventures, Headline, Abstract Ventures, Sugar Capital
Company Website: https://motionapp.com/
Software Category: Creative Analytics and Reporting
