Milieu Insight, Singapore-based Consumer research, and analytics firm raised $5 million in Series A led by MassMutual Ventures Southeast Asia.
OSK Ventures International Berhad and Genesis Alternative Ventures also participated in the funding along with several private investors.
The funds will be used to bolster product innovation and accelerate the development of new SaaS-oriented consumer insight offerings. Funds from this round will also be used to expand Milieu's reach beyond Southeast Asia.
Company: Milieu Insight Pte. Ltd.
Raised: $5.0M
Round: Series A
Funding Month: November 2021
Lead Investors: MassMutual Ventures Southeast Asia
Additional Investors: OSK Ventures International Berhad and Genesis Alternative Ventures
Company Website: https://mili.eu/
Software Category: Consumer research and analytics
About the Company: Founded in 2016, Milieu Insight is an independent market research firm that leverages powerful analytics technology and opinion data so you can visualize your milieu. Milieu Insights connects businesses directly with their target audience for market research by using its proprietary mobile app Milieu Surveys to collect consumer opinion data across a multitude of lifestyle topics and sectors. Milieu has seen significant growth over the last two years, quadrupling its revenue since its last round of funding. The firm also saw its mobile app's user base increase from 500,000 in 2019 to over two million in 2020 and increased its customer base from 45 enterprise customers in 2020 to 180 as of October 2021. Additionally, Milieu recently launched an automated brand tracking solution, and Milieu Activate - a programmatic activation that enables advertisers to target mobile ads more effectively. The firm is based in Singapore and currently runs a team of about 100 people across its offices in Southeast Asia.
Source: https://www.marketing-interactive.com/consumer-research-firm-milieu-insight-bags-us5m-in-latest-funding