Midient, an Erbil, Iraq-based SaaS startup that provides a game-based coupon distribution platform, raised $125,000 in pre-seed funding from Flat6Labs.
The funds will be used to help Midient expand into the rest of Iraq and further develop the mobile application, such as by enabling business owners to run offer campaigns inside the platforms alongside their loyalty programs.
With this investment, the company is planning to develop self-onboarding features so that any business anywhere can onboard themselves and manage their offers and rewards directly in their mobile apps.
“Brick-and-mortar business owners want to reward their loyal customers because they know it leads to higher retention and thus more revenue,” said Ahmed Jamal, co-founder, and CEO, of Midient. “However, they haven’t been able to do that in a systematic and easy way due to the lack of a digital solution, until now. We are excited that with this funding, our product will enable businesses to set up their loyalty programs in as fast as 10 minutes, start rewarding their loyal customers, and increase customer retention and revenue. We are now one step closer to digitizing the entire loyalty and rewards sector in Iraq and beyond.”
In addition to the investment, the general manager of the Jordan office of Flat6Labs, Rasha Manna, will be joining Midient’s Board of Directors.
Company: Midient Corp.
Round: Pre-Seed Round
Funding Month: April 2023
Lead Investors: Flat6Labs
Company Website: https://www.midient.space/
Software Category: Game-based Coupon Platform
About the Company: Founded in 2021 by Ahmed Jamal, Omer Sabah, Muhammed Yassein, and Ahmed Bayiz, Midient provides a game-based coupon platform for businesses for higher quality customer attention and conversion. Businesses can use its gaming platform as a tool to distribute their offers in a fun and engaging way. Users play for free and collect points by answering questions. Midient enables business owners to set up and manage their loyalty programs through a mobile app, where they can put up offers and discounts and give loyalty points to their customers. The company’s mission is to build a tool that will enable business owners to easily set up and manage their loyalty programs. Midient is currently operational in the Kurdistan Region of Iraq, in Erbil and Suleymaniyah.