Mention Me, a London, UK-based customer advocacy platform, raised $25 million in Series B funding round was led by Octopus Ventures, with participation from Eight Roads Ventures.
The company intends to use the funds to expand into the US, investing in its partner network (which includes Klaviyo, TrustPilot, Ometria, and SAP), develop its product offering, and grow the team following a series of senior hires.
In conjunction with the funding, Octopus Ventures Principal Uthish Ranjan will join Mention Me’s board.
Company: Mention Me Ltd.
Round: Series B
Funding Month: January 2022
Lead Investors: Octopus Ventures
Additional Investors: Eight Roads Ventures
Company Website: https://www.mention-me.com/
Software Category: Customer Advocacy software
About the Company: Led by Andy Cockburn, CEO, Roy Robinson, CPO, Ash Rama, VP People, and Rebecca Hooley, CFO, Mention Me helps businesses turn referrals into a strategic channel for acquiring high-quality customers while gathering valuable first-party data that amplifies wider marketing activity. The platform’s Referral Engineering® technology has already delivered more than 4.5 million referrals totaling more than USD $1.5 billion in revenue for clients globally. Sports brand Puma, international franchise Pret a Manger, InsurTech unicorn Bought By Many, Europe’s online florist Bloom & Wild, and international fashion retailer ASOS is among its 450-strong client base.