Mediatool, a Stockholm, Sweden-based media management platform raised €7 million in a funding round.
SaaS Investors
The funding round was led by two new investors, Fairpoint Capital, and eEquity, along with existing investors Newion, J12, Almi Invest, and Twig.
Founded in 2019, Fairpoint Capital is a Nordic B2B technology Venture Capital investor focusing on unique technologies and/or business models. Based in Stockholm, Sweden, the firm seeks to invest in artificial intelligence, the Internet of Things, cloud, simulations, robotics, big data, computer vision, extended reality, autonomous systems, security, additive manufacturing, system integration, and materials sectors.
Founded in 2010, eEquity is a private equity firm based in Stockholm, Sweden. The firm focused on digital business models, active across the Nordics and Northern Europe.
Mediatool Use of Funds
The funds will be used to support the company's expansion into the United States and meet the growing demand for its platform in the American market. As part of this expansion, Mediatool plans to open a new office in New York in the first quarter of 2024.
About Mediatool
Founded in 2015 by Alexander Högman, Magnus Ohlin, Ludwig Magnusson, and Joakim Landberg, Mediatool provides a media management platform that helps advertisers streamline media planning, activation, and monitoring workflows, providing a central hub for managing media campaigns across channels, campaigns, and business units. The platform aggregates all media data in one place, enabling advertisers to optimize strategies across multiple markets, campaigns, and brands to increase return on marketing investment (ROMI).
Funding Details
Company: Mediatool World W AB
Raised: €7.0M
Round: Unknown
Funding Month: October 2023
Lead Investors: Fairpoint Capital and eEquity
Additional Investors: Newion, J12, Almi Invest, and Twig
Company Website: https://mediatool.com/
Software Category: Marketing Resource Mangement Software
Source: https://siliconcanals.com/crowdfunding/mediatool-bags-7m/