Mavrck, a Boston, Massachusetts-based leading influencer marketing platform for enterprise consumer brands, announced that it closed a $120 million investment from global growth equity firm Summit Partners.
The new funding will help accelerate the company’s product expansion and support Mavrck’s mission to build the operations cloud to power and execute all types of social proof at scale.
Company: Apifia, Inc.
Funding Month: December 2021
Lead Investors: Summit Partners
Company Website: https://www.mavrck.co/
Software Category: All-in-one influencer marketing platform
About the Company: Mavrck is the all-in-one, advanced influencer marketing platform enabling global consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing. Founded in 2014, Mavrck has offices in Boston and Denver. Mavrck’s platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints’ Retail Innovator Awards, honored as “Best Influencer Marketing Platform” by Digiday, is the #1 influencer marketing platform for the enterprise on software review site G2, and was named to the 2019 and 2020 Inc. 5000. Mavrck was also named a “Leader” among the top influencer marketing platforms in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.