Markup AI, a New York-based AI-native SaaS startup that delivers guardrails for scaling AI-generated content, has raised $27.5 million in funding, consisting of a mix of Series A equity and debt.
Investors
The round was led by Genui Partners and EMH Partners, with participation from Capital Factory and angel investors Brad Feld, Scott Dorsey, David Fox, Jake Heller, David Kidder, Bernd-Michael Rumpf, Greg Sands, and Kindra Tatarsky.
Genui Partners is a private investment firm based in Hamburg, Germany, founded in 2014. The firm specializes in investing in medium-sized businesses, known as "Mittelstand" companies, within German-speaking countries (Germany, Switzerland, and Austria).
EMH Partners is a growth investment firm based in Munich, Germany, founded in 2016. The firm specializes in partnering with profitable, fast-growing technology companies in Europe, particularly in the German-speaking (DACH) region. EMH Partners invests in established technology businesses and entrepreneurs, providing not only capital but also strategic and operational expertise.
Markup AI Use of Funds
The company plans to use the funds to accelerate product development, expand developer integrations, and scale global go-to-market efforts.
About Markup AI
Led by CEO Matt Blumberg, Markup AI—launched as a spinoff of NLP pioneer Acrolinx—delivers content guardian agents for enterprise use. These agents scan, score, and rewrite AI-generated content, providing deterministic trust scores and ensuring compliance with brand, editorial, and regulatory standards. Markup AI’s solutions include specialized agents for terminology, consistency, tone, clarity, and spelling & grammar, which together form the Brand Guardian Agent. Early adopters include Amazon, Adobe, ServiceNow, Gainsight, and over 75 AI-first innovators.
Funding Details
Company: Markup AI
Raised: $27.5M
Round: Series A (equity and debt mix)
Funding Date: September 2025
Lead Investors: Genui Partners, EMH Partners
Additional Investors: Capital Factory; Brad Feld, Scott Dorsey, David Fox, Jake Heller, David Kidder, Bernd-Michael Rumpf, Greg Sands, Kindra Tatarsky
Company Website: https://markup.ai/
Software Category: AI / SaaS / Content Governance / Generative AI Oversight
Source: Christian Rodriguez, Senior Account Supervisor, Greenough