MadKudu Raises $18 Million in Series A  

by Kay Aloha Villamor in November 17th, 2022

MadKudu, a San Francisco, CA-based Product-Led-Growth (PLG) platform, announced that it raised $18 million in Series A funding, bringing MadKudu’s total raised to $27 million.

The round was led by Felicis, with participation from BGV, Alven, Techstars, and notable angels in the PLG space like Elena Verna, former CMO at Miro, SVP Growth SurveyMonkey, Malwarebytes, Amplitude and Darius Contractor, CPO at Vendr. 

MadKudu will use its latest round to triple the size of the team in 2023 and solidify its lead in the PLG ecosystem. This means doubling down on their investment in product and engineering to increase the breadth of users that the product serves, and further improve the core user experience. 

Additionally, the company will spend a significant amount to work with the best PLG experts in the world to launch a series of programs to grow the new generation of revenue leaders.

"We see a future where thousands of growth and marketing teams find it easy to be successful running a product-led-growth model alongside their traditional funnels," said Sam Levan, Co-Founder of MadKudu. "For this to happen, we need to rethink the stack and reinvent how we use data in sales and marketing."

As pioneers in the PLG space, MadKudu is the largest platform, with nearly 100 customers like Miro, Dropbox, Cloudera, Amplitude, Plaid, Unity, and Mapbox.

Company: MadKudu Inc.

Raised: $18.0M

Round: Series A

Funding Month: November 2022

Lead Investors: Felicis

Additional Investors: BGV, Alven, Techstars, and Elena Verna

Company Website:

Software Category: Product-Led-Growth (PLG) platform

About the Company: Founded by Sam Levan and Francis Brero, MadKudu is a no-code data platform that allows B2B marketers to monetize all their product-, marketing-, and sales-led motions with their current team and stack. MadKudu is powering product-led growth companies like Miro, Figma, Algolia, Lucid, and Amplitude to identify their highest-value users and accounts, increase win rates, optimize spending, and achieve their revenue goals sustainably and at scale. The company is headquartered in Mountain View, California, with additional offices in Paris, France. 


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